In a world where sustainability has become a responsibility, people’s mindsets are shifting from consumerism to conservation. This transformation is spearheaded by many businesses, including some owned by well-known names.
That’s right, many of our favorite stars are changing the game for the planet. They don’t just focus on their lifestyles and fashion, but have also been stepping up in business. By leveraging their influence to create brands that reflect their personalities, they also commit to being more environmentally conscious. Whether you are a fashion lover, a beauty enthusiast, or a health freak, there is always a celebrity brand for you.
Many celebrity-owned brands are concerned about building sustainable brands. These stars view their businesses as a means to uphold their values and contribute to pressing global issues. Furthermore, their influence can reach a large audience, raise awareness about sustainability, and inspire their fans to make more informed purchasing decisions. Here is a list of 10 standout celebrity-owned brands making a difference for eco-conscious fans.
Fabletics by Kate Hudson
Actress Kate Hudson’s Fabletics is an activewear brand that produces eco-friendly fabrics and conducts recycling programs. The product line includes leggings and tops made with recycled materials and practices ethical sourcing. This brand isn’t just about stylish workout gear; it’s also about taking care of the Earth. Furthermore, its recycling programs are based on waste reduction, making it easier for customers to dispose of used clothing responsibly.
The Honest Company by Jessica Alba
Next in line is a brand founded by actress Jessica Alba, which focuses on personal care and baby products free of petrochemicals, synthetic fragrances, and other harmful chemical ingredients. The products are all non-toxic, plant-based, and recyclable.
Alba created The Honest Company with a mission to make clean, safe skincare and household items accessible. Every product—whether it’s baby wipes or household cleaners—is formulated with transparency in mind, and everything is natural and biodegradable. The company has also committed to reducing plastic use and packaging waste across its supply chain.
Stella McCartney
Celebrity fashion designer Stella McCartney’s progressive luxury brand, named simply after her, is all about fashion that’s kind to the planet. She chooses plant-based and recycled materials instead of leather or fur. Needless to say, the star’s clothes are stylish, luxurious, and splendid for people who care about the environment!
KORA Organics by Miranda Kerr
Australian supermodel Miranda Kerr created KORA Organics with the idea that skincare should be as healthy as the food we eat. All the products are organic and come in containers you can recycle or reuse. One notable aspect of this brand is that the company also works to reduce pollution by employing clean, green methods in its production processes.
Humanrace by Pharrell Williams
American singer and songwriter Pharrell Williams created Humanrace, a skincare brand rooted in his personal wellbeing journey. The company keeps things simple and sustainable. The packaging is designed to be refillable, so you don’t have to throw it away, and the entire line is focused on using only what’s needed without creating waste.
Haus Labs by Lady Gaga
Lady Gaga’s beauty brand, like the singer herself, is bold and kind. Haus Labs cosmetics are made without animal ingredients and aren’t tested on animals, which is appreciated by many animal lovers. The packaging is eco-friendly, and the brand supports inclusivity and mental health through various activities.
LØCI – Leonardo DiCaprio & Nicki Minaj
LØCI is a vegan sneaker brand that harvests ocean plastic and turns it into stylish, vegan shoes. The brand has two celebrity backers, actor Leonardo DiCaprio, a major investor, and rapper Nicki Minaj, a key equity owner. LØCI promotes fashion that helps clean the planet, not harm it. The brand also utilizes other sustainable materials in its production, including bio-leather, bamboo, cork, recycled foam, and rubber. Furthermore, LØCI is also committed to upholding animal-free and fair labor practices.
Pattern by Tracee Ellis Ross
Pattern is made for curly and textured hair. Its emphasis is on caring for both people and the Earth. The products use recycled materials and are never tested on animals, making them eco-friendly and cruelty-free.
JUST Water by Jaden Smith
JUST Water is a venture by American rapper and actor Jaden Smith, part of his clean water initiatives. These include JUST Water’s partnership with the nonprofit organization 501cThree and the development of a “Water Box,” a portable water filtration unit that helps distribute clean water efficiently.
JUST Water uses cartons made from plants and clean water from safe sources. The company also helps bring clean water to areas that need it, demonstrating how businesses can make a significant difference. Smith’s initiatives aren’t just for show – for instance, the Water Box was deployed in Flint, Michigan, during the water crisis, making an impact on the lives of those affected.
BaYOU With Love – Nikki Reed
Founded by actress Nikki Reed, BaYOU With Love produces stunning, ethically sourced, Earth-conscious jewelry. The pieces are crafted with 100% responsibly sourced diamonds from around the world, and the company prioritizes upholding fair trade practices. The actress stated her main goal for launching BaYOU With Love was to create a “zero waste model with the smallest footprint possible.” The company also offers a range of natural beauty products, home decor (including Reed’s own fine art photography prints), loungewear, upcycled hair wraps, and more.
Why Do These Brands Matter?
You may wonder if it’s worth considering eco-conscious brands when making purchasing decisions. Yes, it is necessary because these celebrity brands are doing more than just cashing in on fame.
The celebrities behind these brands align their values with their influence. As climate change becomes an increasingly pressing concern, these celebrities set an example that conscious purchasing can be stylish, practical, and accessible.
As consumers, we should support these movements by making informed purchasing decisions. It is our responsibility to choose products with transparent sustainability claims. Furthermore, we should always opt for refillable beauty and skincare products. By using these products, we can set a positive example within our community, thereby spreading awareness.
Being a fan today means much more than liking their posts and following their styles. These celebrity-led ventures prove that sustainability is a responsibility, not just a trend. By creating awareness through such innovation, celebrities have made their fans proud of who they admire and what they support.
